SOURCE: PRNewswire
PALO ALTO, Calif., Sept. 29 -- Frost & Sullivan's recent
analysis, U.S. External Defibrillator Market, recognized Defibtech as the
recipient of the 2005 Frost & Sullivan Award for Best Bang for the Buck for
providing high-quality products at an industry-leading price.
Frost & Sullivan presents this Award to a company that has provided
customers with the solution or service that offers the highest ratio of value
to cost within a particular market. The recipient provides customers with
products that ensure quality, while being priced competitively. Defibtech
receives the Award for its Lifeline(R) and ReviveR(TM) automated external
defibrillators (AEDs).
"During a cardiac arrest, the heart is unable to pump blood due to
electrical arrhythmias. The only proven method to bring the heart out of this
state and resuscitate the person is to shock the heart using a defibrillator,"
says Frost & Sullivan research analyst Nathan Cohen. "The chances of
successful resuscitation are high within the first minute or two after sudden
cardiac arrest -- about 90 percent. However, these chances decrease by 7 to
10 percent each minute, and after 10 minutes, the chances of a successful
resuscitation are less than 5 percent."
To improve the response times and survival rates, AEDs are being placed in
locations where large numbers of people gather, such as in workplaces, schools
and public facilities. But the cost of AEDs and the resulting slow market
penetration hinder this effort. By providing high quality products at an
affordable price, Defibtech greatly enhances public access defibrillation
efforts and improves public safety.
Defibtech's Lifeline and ReviveR AEDs make having a public-access
defibrillator affordable. The devices are designed with a focus on
reliability, ease-of-use, and price. Providing visual cues and audio voice
instruction, the AEDs enable even untrained users to save lives. The
reliability of the devices has been demonstrated both through automated
battery and circuitry testing, as well as through the intensive environmental
conditions they have been tested against. The AEDs are resistant to rain and
dust and can operate despite the vibrations of a helicopter or jet aircraft.
In addition to the actual devices, Defibtech's accessories are affordably
priced, enabling proper device maintenance.
"Defibtech achieved its mission to provide the market with affordably
priced, high-quality products by focusing on cost throughout the design
process," notes Cohen. "Defibtech developed devices that require no screws
and can simply snap together during manufacturing. Using virtual computer-
guided product design, Defibtech ensures that all aspects of manufacturing are
integrated, automated, and tested."
Defibtech's distribution strategy minimizes company expenses and results
in savings for the consumer. As a policy, the company sells only through
distribution partners that already have a presence in target markets,
minimizing costs to expand into new market segments. This model allows
Defibtech to provide its customers with one of the industry's lowest prices
while achieving profitable sales margins.
The value of the Lifeline and ReviveR AEDs for saving lives cannot be
overstated. If every home had an AED, over 100,000 lives might be saved each
year in the United States alone. Currently, the price of AEDs prevents mass
penetration of homes and public places. By providing reliable, high-quality
AEDs at a lower price, Defibtech is driving the industry towards affordability
and greater market penetration. It is this drive that Frost & Sullivan is
proud to recognize with the 2005 Award for Best Bang for the Buck.
About Defibtech
Defibtech relentlessly pursues one goal: making the best automated
external defibrillators (AEDs) in the world at affordable prices. Defibtech
designs and manufactures the FDA-approved Lifeline(R) and ReviveR(TM) brand
AEDs along with related accessories. Defibtech's products and services,
including the new DefibtechMD full-service AED management program, are sold
through its network of distribution partners in the United States and around
the world. Founded in 1999, Defibtech is headquartered in Guilford,
Connecticut and manufactures all of its defibrillators in the United States in
a state-of-the-art ISO-9002 certified facility.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify and
develop opportunities. Frost & Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics.
